Showcase

Falcon City

Event
Falcon City Launch

Objective
Organize a launch for the Falcon City development at Dubailand

Venue
Madinat Jumeirah

Description
Artaaj Events was appointed to organize the launch of the prestigious Falcon City project for the Al Moosa group by Orient Planet PR. The launch was designed to be an elegant curtain reveal of the detailed scale model produced by the client. A large projection screen was also set up at the venue to play the project DVD. A fleet of 24 hosts and hostesses dressed in custom uniforms were selected and trained to usher guests and represent the brand.

Held at the Madinat Jumeirah Arena, the highlight of the event was the presence of His Highness Sheikh Majid bin Mohammed bin Rashid Al Maktoum as well as His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, who graced the event and unveiled the model.

We had to handle royal protocol with the utmost care, synchronizing the event sequence to the second to ensure a smooth execution, from the national anthem being played at the beginning, a recitation from the Holy Quran, speeches, video and model unveiling.