Showcase

HSBC Headstart

Event
HSBC HeadStart Savings Day 2007

Objective
To organize a celebration for children who would open new accounts and for existing account holders who will come in to deposit

Venue
HSBC branches across UAE

Description
Head start Savings Day is a special celebration at HSBC branches for children up to age 17 years who have accounts at HSBC. Artaaj was commissioned to organize the special celebration on 8th of September, 2007 from 9am to 3pm. A first for our team, we organized 8 simultaneous events across the UAE with everyone pitching in to help manage the various branches!

Preparations for the project started off by creating an event identity that would run across invitations, branding in the branches,  photo-frames as well as folders that would hold all the collateral.
Various options were submitted to the client and they picked our favorite – where successive hand prints are pitter pattered across the page from a baby’s to a teenager’s. Our designer then worked with the worldwide brand guidelines to ensure that our artwork was in sync, and all the collateral went into production.

In the meanwhile, our operations team organized site visits, where they visited each branch to introduce the event organizing team, assess the space availability and understand the individual branch requirements. Layouts of each branch were created and emailed to the respective branch managers for approval. Three days of briefings were organized for the selected team working on the event to help understand the modalities of the event.  The last briefing included location maps of respective branches for team members.

Finally, D-Day was drawing closer, and set-up was organized up to 2 days ahead of the event in two of the branches and a day ahead in others.  Décor was also organized in selected Customer Service Units.

On the day of the event, all branches were ready to welcome customers by 8:30am.  Customers were directed to the bank teller to deposit their savings.  Clowns/jugglers entertained the children.  Hostesses invited the children to the coloring corner.  Randomly chosen pictures colored by children were placed on the coloring wall.  A photo studio was set up where photos of children were taken, print outs made and placed into specially created photo-frames.  Gift bags were then handed out to children as memento of the event.

Our team all has fond memories of the event, it was great to have the entire company involved in the execution!