Showcase

Client
Desert Dream Real Estate & Investments

Scope of work
Desert Dream Real Estate and Investment has retained Artaaj Integrated Marketing Consultancy as their full service through the line consultancy for the year 2008/2009. The scope of work includes media strategy and planning, branding, above the line creative executions and handling all public relations related support and strategy.

Description
One of the immediate requirements for Artaaj IMC was to support the launch event for Dream Harbour. Desert Dream wanted to make a strong impact during the reveal of their project as well as launch their corporate public relations campaign.

We created the entire communication plan for Dream Harbour, starting from complete strategy development, print advertising campaign, outdoor campaign and digital advertising to international public relations support, as well as implementing the media strategy and media booking.