Showcase

Nautica

Event
Nautica Launch

Objective
Organize a launch for the Nautica brand to enter the UAE

Venue
Hilton Beach Club

Description
Lights, Camera, Action! Artaaj launched Nautica clothing amidst a cool blue ambience at Hiltonia Gardens in Abu Dhabi. Brought to the UAE by LIWA Trading, the event included a press conference and fashion show. A custom designed catwalk in the shape of a ship bow with blue ambient lighting from underneath was the platform for 12 male and 6 female models. Along a beautiful lakeside, DJ Hassan hit the tunes as the models presented the latest Nautica collection from America. This was done after the traditional cake cutting ceremony by Mr. Abdulla Nasser and Ms. Patricia Canavan, Vice President of the International Licensing Division. An amazing performance by the DJ together with the smooth grooves of a live saxophone and percussion made the evening complete.