Showcase

Samsung

Event
Samsung – Technology Launch

Objective
To launch the latest technology by Samsung, Silver Nano

Venue
Jumeirah Beach Hotel

Description
The main objective of this project was to launch the Samsung Silver Nano Technology in the Middle East region. More than 200 Samsung customers, partners and dealers across the GCC would witness the launch of this technology, researched and developed by Samsung, to be used in all Samsung home appliances for the next few years.

Artaaj planned a highly visual and spectacular evening that would bring out the essence of this revolutionary technology. During the launch, Mr. J. H. Park, President, Samsung Gulf Electronics (SGE) was invited on stage to unveil the Samsung Silver Nano Technology. As he pressed the switch, Samsung products (Refrigerator, Washing Machine, Air Purifier and Air Conditioner) rolled out through a curtain of water, choreographed to a crescendo of high octave music. A group of children dressed as little Silver Ions ran through the crowd as a visual depiction of silver ions rushing out through the product range. There were two entertainment acts- by International Dance Troupe – “Eva Dean Dance” from New York and a Latino Jazz and Salsa sequence by a renowned local dance troupe.