Artaaj organized the UAE’s largest cricket match screening in Dubai. The finals of the IPL were screened at the Creek Park on 27th May, 2012. The brands that were showcased at the event were Fair & Lovely Max Fairness for men, Rexona Men, Lifebuoy, Lipton and Algida Ice-creams. Over 800 people attended the event young and old, all to support their favourite team. Great day all round even if you weren’t a Kolkata Knight Riders fan!