In a campaign commissioned by TBWA RAAD, Artaaj has hired, trained and scheduled hostesses to launch a ground activation program for Etihad Airways. The program involves promoting Eithad Airways by handing out Etihad branded stickers that consumers can place on their car.
In the second half of the campaign, a team of Etihad representatives would attempt to ‘spot’ cars carrying the stickers. Once spotted, their names go into raffle draws where they can win flight vouchers to destinations world wide from Etihad Airways.
The program will run at the UAE’s top four malls selected on profile of consumers and high traffic flow. The event would be held through out the month of September at the end of each week to take advantage of the week-end traffic. The ground activation is amplified through a radio promotion.
The hostesses are expected to welcome consumers to the stand, track all vouchers handed out, answer any Etihad related queries as well as quell any doubts about the promotion.