Artaaj provided Carlton Travel Goods LTD with a turn-key event management solution for their conference and launch recently held at the Dubai Autodrome. Services provided ranged from venue selection, registration and catering selection to staging, audio visual and entertainment requirements.
Conference participants were divided into 3 smaller groups. Each group was assigned an Artaaj co-ordinator who directed the group to their various activities. Groups started out together with product presentations and were then taken to the viewing rooms. At the viewing rooms, trainers took them through the new luggage USPs and gave interactive demonstrations.
The highlight of the day was the hot laps, where participants experienced speeds of over 120km/hr around a racing circuit. The race ended with a photo finish with a Formula One car. The photographs were printed and handed to the group on the same evening. Other event touches were hostesses in racing gear, program introductions by a professional MC and brief introduction to racing at high speeds by a qualified racing instructor.