Cussons Middle East commissioned Artaaj to organize a campaign to promote their Imperial Leather brand of perfumed sprays. Targeted at today’s individual who expects long lasting fragrances, the Imperial Leather collection offers a huge variety to choose from. Branded stands were placed next to the aisle or in high traffic locations inside top supermarkets in the UAE.
Trained promoters welcomed consumers and gave them information about the brand, and a chance to test the fragrance. Promoters also informed consumers about the special promotion on the product. Artaaj prepared report sheets containing consumer count, sales information as well as qualitative data and consumer comments