Artaaj Events was commissioned to conduct an awareness drive for DAC disinfectant via live demonstrations of the product.
DAC branded vans and a crew of promoters visited a known database of customers to educate consumers on the usage of the product and to introduce them to the brand. The mobile team was equipped with DAC products, cleaning materials, samples and gifts.
A professional cleaning service demonstrated the product in a room of the house and gave tips on effective usage. While the consultant explained the product attributes to the lady of the house, the helper entertained the children with puzzles and coloring contests.
Artaaj planned the route maps, trained and selected suitable members for the mobile team, organized the branded van, and procured necessary government permissions.
The team visited 300 homes during the campaign!