Artaaj was commissioned by Integer/TBWA to build and manage the display stand at Beauty District for Dubai Shopping Festival. The event was held at Dubai Mall and lasted for a week. The event witnessed international and local beauty influencers, professionals and make-up artists. One of the major retailers present was Beautycon, an international community of creators redefining beauty.
Dubai Shopping Festival’s 21st edition had numerous surprises for both shoppers and make-up enthusiasts. The Beauty District was a part of the Beauty-themed events of the festival.
Artaaj was responsible for the entire production and end to end management of the week long event. This included, designing and buildup of a 20 metres diameter stage along with 6 retailer kiosks.
All the activities on stage including glamcam, set-up of stage, sound and lights, photography and audio visuals was managed by the Artaaj team. Artaaj also facilitated areas on the stand where beauty professionals could propose Meet-and-Greet opportunities.