As a part of the Health & Wellness Campaign by The Clorox International Company, Artaaj Events recently conducted a promotion campaign at various schools in the UAE. The campaign highlights and underlines the various causes of illness spread through germs and harmful bacteria in the household and public areas.
This campaign, as the name suggests, is focused on positioning ‘Clorox’ as a ‘Hygiene-Centered’ brand. In other words, the focus is broadening from DISINFECTING to HYGIENE. By dispatching the “Clean Squad” and enrolling childrenin the “Clean Club”, we look to highlight and underline the various causes of illness spread through germs and harmful bacteria in the household.
Running for one week at each school, the campaign is being targeted towards preschool and elementary school age children. On the first day, all children are given a worksheet & an activity sheet where they would have to locate the germs in the picture. Preschoolers are given a black & white germ poster of a classroom and germ stickers where the child will have to locate the germs in the classroom. For elementary school, a worksheet and a booklet containing rooms of a house is provided with stickers to locate germs in each room. Older children also receive a collage to locate germs in the highest possible areas of the house. On the 7th day, the best assignment submitted in each section will be awarded with certificates. All children are being given Clean Club stickers & badges.
Artaaj managed the project as a turn-key operation including organizing the staff, managing casting and training sessions and procuring relevant permissions from the Dubai Healthcare Authority, the Economic Department & the Ministry of Education. Additionally, the team liaised with the production company for printing the activity sheets, worksheets, booklets, badges, stickers & posters for the campaign.