On the eve of the launch of Dubai metro, we join the growing excitement in the city! Earlier this year, our team put together a few creative ideas and concepts for the grand opening ceremony. In putting together a concept befitting the launch of the first metro project in the region, the creative strategy called for a visual exercise of imagining the headlines and photo captions that would appear on the very next day – what was the image that Dubai would like to release to the world accompanying a landmark event? How would the residents and citizens celebrate the arrival of the metro? How would we handle the VIP ceremonies tastefully and creatively?