The purpose of the EXPO BOOTH was to have participants come and record a video about what they expect from EXPO 2020 and this was a successful initiative for the EXPO team to have surveyed through and know about what the residents of Dubai/ tourists were expecting from EXPO 2020.
The scope of work for Artaaj included building the concept, design, software to support the concept and execution of the booth at various locations like Al Fahidi for the Sikka Art Fair, World Art Dubai and the Comic Con festival held at the Dubai World Trade centre and Madinat Jumeirah for Art Dubai.
INFO STANDS/ KIOSKS
Artaaj was commissioned by Dubai culture and arts authority to conceptualize and design various stands and kiosks for branding the Dubai Art Season throughout the city. These stands were installed at World Art Dubai, Literature art festival, Comic con, Art Dubai and various venue partners such as Dubai Mall Dubai Airports, DIFC- Art Night showcasing the agenda of various art Exhibitions and initiatives in town.
3D OPTICAL TUNNel- The Dubai Mall
This media installation that created warped and filtered visual effects based on the participant’s proximity was set up at the Dubai Mall. The production time for this installation took 4 weeks for the final installation to be executed on site.
Artaaj was commissioned to conceptualize, design and produce this art piece with acrylic mirror panels to give it the kaleidoscope function.
3D WARP- The Beach
Kaleidoscope 3D Warp was a selfie structure with mirrors containing colored bits of glass creating an optical illusion by replicating images on the warped mirror panels.
As the person stepped in and looked into one end, a colorful pattern was created due to the reflection of the colored mirrors.
The audience could take lots of selfie images.
Artaaj executed this art installation from concept until fabrication respecting all technical specifications provided by the artist, ‘Andrew Del Rasario’
CONE ART- Dubai Airports
An art creation with the construction art cones forming an art piece of cones put together. Maysoon took inspiration from the fact that Dubai being a city of construction and development displays various construction cones and tapes all over and she created an iconic installation at the Dubai Airports for all those visiting Dubai.
Artaaj liaised with Dubai Airports to find the right location for the installation to be placed, with the artists for their work approvals and provided all the event management services that were required to complete the art piece on time.
KALEIDOSCOPE TELESCOPE- Boxpark
This unique installation made of acrylic mirror panels, supported by shaped foam cores was secured inside a cardboard tube kaleidoscope at the Boxpark.
Artaaj liaised with Meras holding to spot the right location and the artist to put the installation together on site. The scope of work included, all work permits, concept and design , logistics and management to provide all the support to the artist Andrew who made the installation live for the Dubai Art Season.
Performing Artists- Artaaj was commissioned to bring in Pan artist, Pipe Artist and the water artist from Australia and Turkey respectively. The scope of work for Artaaj involved from booking artists, liaising with the venue partners, accommodation, logistics, artist management and performances at venues like Box park, Citywalk, The Beach, Sikka Art Fair, D3 Art night, DIFC art night.
Pan Artist (Sherif El-Moghazy)
ENCHANTING. One word that sums it all. Sherif’s music from THE HAND PAN (the newest musical instrument in the world) managed to enthrall both music connoisseurs and lay passer-bys alike at all the venues that he played at. While at the Sikka Art Fair we had an audience that was present primarily for the love of art and music, at other venues people were caught unawares and treated while they shopped, enjoyed their meals or merely revelled on the beach. In all cases people came by and enjoyed the uplifting music, while wanting to know more about the fascinating new instrument. Swaying parents, clapping children, foot tapping youngsters were often a common sight at the shows, as were people sprawled out on bean bags completely losing themselves to the moment.
Pipe Artist (Jake Clark)
Being adept and talented at playing many instruments is one thing, but to invent a musical instrument is quite another feat. By putting together PVC pipes with a masking tape and creating retro funky music by slapping flip flops, Jake Clarke has introduced the Pipe Music to the world. The music along with his daunting but shy persona did not fail to find its share of admirers at all the venues. Curious visitors were drawn to this oddball sight of the 7-feet musician with his unusual instrument, and they weren’t disappointed. They stood the entire skit, cheering, capturing the moment on their cellphones.
Water Artist (Garip Ay)
Ebru Art, the popular Turkish art of painting in water was a part of the Dubai Art Season 2015. Garip Ay a noted artist treated audiences at the DIFC for a night and then at the Mall of the Emirates for a fortnight, talking passionately at length about the art as he painted and mesmerized audiences with his art form. The experiential element of his art engaged the audiences thoroughly. Men, women, children and the elderly tried their hand at what looked so simple an art. Even the venue management and staff had a moment of ‘loss of responsibility’ to get a glimpse of the live hand poetry. Many created their own masterpieces, and were delighted to receive these as gifts to them from the Dubai Art Season. No wonder then we had many a repeat visitors to the show.