Artaaj Events successfully managed the celebration event for Star TV, marking their 10 years of success in the Middle East, as well as launching the new Star Plus identity.
International performers opened the event with a customized high energy dance performance, followed by a presentation about the power of the South Asian consumer, and how Star TV can help brands effectively connect to this important target segment. This was followed by a smash-hit Bollywood number. After dinner, the audience was entertained by a talented Jazz ensemble. A unique game show added the interactive element where guests were invited on stage to participate and win amazing prizes.
Artaaj handled the entire operation which included guest registration, managing mementos, preparing MC scripts, managing artists, liaising with hotel, sound, light and staging solutions. The event was appreciated by guests and client alike.