I’m ready… Vigor Power Racing Challenge 2007 Bahrain and Qatar
Artaaj was commissioned to launch Vigor Power energy drink with a launch activation and event. As part of the activation program, sampling was conducted by Vigor ambassadors at various hot spots in Bahrain like the Bowling centres, cinema houses at Awal, Seef and Jazira and clubs like Garfield. Consumers saw mupi posters at traffic signals across Bahrain announcing the main event on 12th and 13th January at Seef Mall.
An activation program was also conducted at various catchment areas in Qatar. Venues like Garvey’s European Club, Landmark Cinema, The Mall cinema, Rendevous Club and the sports clubs at Gold Gym and Intercon welcomed the Vigor ambassadors. The hostesses sampled the drink and publicized the main event to be held at Citi Centre Qatar on 19th and 20th January.
Our team flew to Seef Mall in Bahrain to organize the Vigor Power Racing Challenge. Consumers at Seef Mall raced against opponents to win prizes like I-pod Nano, gaming consoles, DVD player and Nike sports bags. The game played was Need for Speed Carbon. Artaaj tied up with Electronic Arts, UK to secure the licensing agreements to utilize NFS software in the challenge. Goody bags containing Vigor products, Vigor branded pens and Vigor Tatoos were given away to winning participants.
A total of 500 people registered for the 2 day event and more than 1200 people got the opportunity to sample Vigor Power and Vigor Power ICE.
In Qatar as well our team was delighted to find crowds of people braving queues to sign up for the Vigor Power Racing Challenge 2007. A total of 450 people registered for the 2 day event and more than 2250 sampled Vigor Power and Vigor Power ICE.