As part of the awareness drive for Peril detergent, Artaaj Events recently organized a sampling event at Dubai’s Mamzar Park. Dubai’s other top parks are to follow suit; a different one on each weekend.
Visitors to the park for the weekend event saw customized carts with branded umbrellas parked at the entrances. Three high traffic spots were chosen where carts were placed and a team of three welcomed consumers.
Hostesses in specially designed costumes handed out samples of the detergent. They explained the product benefits to consumers and encouraged them to try the detergent in their next wash load. Hostesses collected pertinent feedback from consumers while giving them important laundry tips.
Children were handed Persil branded balloons and in no time the park was dotted with happy children waving their Persil balloons in the air.
Artaaj managed a turn-key operation including organizing the staff, managing casting and training sessions and procuring relevant permissions from the Horticulture Park Authority and the Economic Department. Additionally, the team liaised with the production company for building the carts, designing the umbrella and producing appropriate branding.
Over 1500 visitors received samples over the two day event. Artaaj successfully reached out to 40% of consumers who mentioned that they had not heard of the brand thus helping to create a successful brand building exercise.