Qatar Telecom via thier agency Adabisc commissioned Artaaj Events to develop and execute a customized Ice show that was performed at the Villaggio Mall in Doha, Qatar on 21st April, 2008.
The show that was developed was an integral thematic story, that came out of the client’s request to express that the service is customer-centric and based on “Your“ needs. The telecom service provider had to be highlighted as the hero of the show by emphasising that any problems, wishes and dreams come true and are solved through dialogue with the telecom service provider.
The whole show was based on a customized music composition, with sound effects of mobile phones, fixed phones, internet and dialogue voices.
During the opening sequence on the ice, different actors-skaters arrived, one by one, introducing their characters to appropriate music. With the change of music and light effects arrived a mysterious “Figure“, dressed in a costume of the company’s colours- representing the service provider.
The solution for all needs is offered by the “Figure“ – the customer service provider. All characters were excited and began their individual dance displays on ice.
The skaters performed their routines expressing their story. In the finale, all skaters along with the “Figure“ skated to the a customized track that included the company jingle, name and motto. 6 professional skaters displayed various choreograpies for a period of 15 minutes. All skaters were international level competition participants.