Artaaj Events recently organized the launch of the latest lifestyle machine, Power Plate®, the premium vibration device powering a new dimension in wellness solutions for all ages, lifestyles and physical abilities. Our client, Al Kamda, the UAE distributor, leads the Middle East market in lifestyle, fitness and spa equipment. Dutch Olympic Trainer Guus van der Meer, the inventor of Powerplate, was one of the guests of honour at the event.
Endorsed by celebrities all around the world, the UAE launch had its own celebrity appeal. Lebanese singer Nancy Ajram entertained the audience and Miss World 2000, Priyanka Chopra, also graced the occasion.
The star studded event was kicked off by a laser show, and packed with performances by an international dance troupe flown in from Europe.